Meero’s Journey

At the very heart of Meero’s Chocolates lies three important, yet basic human desires: connection, happiness, and indulgence. Our story is one about connecting people through nostalgic experiences, transporting them to their happy places through moments and memories, and allowing them to pamper those they love and themselves.

FROM ROOTS TO GROWTH

My journey began when I was pregnant with my younger son. I searched for high-quality chocolates to accompany the souvenirs for welcoming our new family member but couldn’t find any that met my expectations. The same challenge arose with the births of my nieces and nephews, making me realize that many others faced similar difficulties.

While pursuing a 22-year career as an accountant, I began planning to become the go-to source for premium Belgian chocolates. My vision expanded beyond offering exceptional chocolates to creating unique favors for newborns and brides-to-be.

When we were ready to launch, the COVID-19 pandemic hit. Despite the uncertainty and worry during that difficult time, I pushed forward. Staying at home with my kids and being away from extended family motivated me to keep creating beautiful gifts for people to share with their loved ones. It became my way of spreading joy and being part of others' celebrations, even from a distance.

Since then, my business has flourished, thanks to the continuous support of loyal customers. Seeing their consistent satisfaction with our exceptional chocolates has been incredibly rewarding. Meeting the needs of those who value premium treats for their special occasions and contributing to their joyful celebrations continues to inspire and drive me every day.

Purpose and Vision

Meero’s plans stem beyond offering fresh, rich and quality chocolate made to invoke nostalgia. With every invitation to enjoy a piece of our chocolate, you’re inviting us to be part of the memory-making occasions and events that you’re celebrating.

We are that butterfly that stirs in your stomach when you first open the box, we are the feeling of excitement as you choose your first piece, we’re that initial taste of home that overcomes you as the chocolate melts in your mouth.

Meero’s is an experience, connecting people to their roots and sharing your fondest moments with you. Our purpose is your happiness through human connection and memories, whether it’s creating them or reminiscing in them.

We’re also on a mission to support women. Specifically, Meero’s is a huge cheerleader and supporter of Lebanese women running their own small businesses. It’s part of our vision to create safe spaces for these women to shine in their creativity, build networks, and grow their businesses to new levels.